Now with a proprietary web-based software system spanning multiple solutions, PharMethod required a comprehensive identity system with a modernized logo, a simplified brand architecture and a new, more expressive typeface and color palette.

The new logo design illustrates how PharMethod is able to capture infinite amounts of data through leveraging its solutions and applications. The new identity system incorporates the stylized “X” into a modernized wordmark that is representational of ‘Solutions’.

The solution names consist of bold, typographic treatments and a clean, utilitarian aesthetic. PharMethod’s color scheme was refreshed with a more sophisticated, bold set of colors.

Creating a sophistication across the collection of brand visuals to emulate the tailored solutions provided by the experts at each stage of the product brand launch.