Work | Gourmet Nuts and Dried Fruit Website
Gourmet Brand Refresh
& Interactive
Located in New Jersey, Gourmet Nuts & Dried Fruit is a family-owned business that started by providing farmers markets with gourmet nuts, premium dried fruits, and healthy snacks. GNADF was expanding business across the country which required an online presence with a scalable e-commerce solution and refreshed brand identity.
Beyond sourcing the finest quality nuts and fruits, GNADF wanted to appeal to the market as authentic, yet truly unique. Updating the logotype with a black shadow and anchoring the & symbol in pink, gave the logo a fresh, vibrant new look. The pink, green, and black colors bring excitement, passion, and energy while the solid, bold pink line reflects the long-standing, trusted brand.
To tell the story of GNADF, close-up, vibrant imagery of food was used throughout the website. GNADF provides the connection to accessing good farming and good eating.
Working closely with my UX team, a clean, responsive site design was developed that was easy to navigate and simplified the user checkout.
