Work | Elements Campaign
Elements of HCP Engagement
PharMethod expanded its business model to encompass expanded strategic solutions. Reimagining PharMethod was expressed through the brand relaunch campaign: Elements of HCP Engagement. This campaign was designed to represent the elements that support a brand through all stages of the product life cycle.
These elements were embodied with striking bold colors and DNA-like flowing strands. The sweeps of blue express the momentum of the brand launch and all the moving elements. Interactivity in the exhibit with a real-life glass-blown element mirrored the photography.
The elements campaigns extended to collateral as well as a newly designed website home page to drive home PharMethod’s sophisticated, yet bold approach to implementing brand launches.
