Work | Xyvid Identity
Launching a New Tech Brand
Xyvid consists of an experienced technology team who developed a virtual event broadcasting platform that excels in audience engagement. The SaaS technology was pivotal in the industry by providing a high-resolution, internet-based platform with quality equal to a high-priced satellite broadcast. Xyvid required a corporate brand identity, including the right messaging and strategy to increase awareness in the webcasting industry.
The name and identity system were created to represent Xyvid’s advanced sophisticated approach to a new technology.
Conceptually the black and white gradient illuminates the logo and its vision for a luxury webcast platform. Xyvid’s ability to have an infinite reach and connect to audiences around the globe are represented by the visual dot elements.
The Xyvid brand and photography were used for promotional videos, iPhone/iPad apps, websites, and multi-channel marketing.